Case Study: Building U.S. Market Leadership at Orion Health
The Challenge
Orion Health had world-class population health technology but lacked a clear U.S. market strategy for new product stack. The key gap was bridging clinical expertise with enterprise sales, while positioning its AI-powered care records against strong competitors.
The Approach
Market & Competitive Analysis
Conducted an in-depth review of the U.S. digital front door landscape and identified white space opportunities for differentiation.
Designed a patient experience optimization strategy based on clinical workflow insights.
Clinical & Commercial Positioning
Built a clinical SME framework that positioned AI and data integration as Orion’s unique differentiators.
Developed a go-to-market strategy emphasizing preventative care and population health outcomes.
Partnership Development
Created a pipeline targeting U.S. health systems, payers, and digital health platforms.
Led positioning efforts to highlight Orion’s value in both enterprise and clinical decision-making.
The Solution
Established a U.S. clinical leadership presence, positioning Orion’s AI-powered platform as the choice for Digital Front Door, Clinical Viewer and ai- powered data integration platform. Developed strategic partnerships targeting $100M+ opportunities and optimized digital front door experiences to strengthen adoption.
Key Outcomes
$10M qualified pipeline built within 18 months
$100M+ strategic partnerships identified and developed
Digital Front Door optimization strategy adopted across the product line
Clinical SME
AI data integration became the core sales differentiator
Bottom Line Impact
Orion Health gained a credible U.S. market presence, with a scalable strategy that enabled preventative, population health at enterprise scale.
Skills Applied
Market Strategy | Clinical SME | Partnership Development | Digital Front Door | AI Positioning | Enterprise Sales